This article reveals ten more of the devious secrets of spin-doctors and how they have misused the field of intelligence. 'Spin doctoring has its origins in the field of public relations and corporate marketing. It consists of the aggressive selling of ideas to maximise the positive aspects of an issue. Ever since the first public mention of spin, in a New York Times article in October 1984, its use has been separated standard marketing styles by its willingness to disregard honesty and ethics. During the late 1990s, intelligence was incorporated into spin. This added to both the capabilities and techniques of spin doctoring.'